All Routes Lead to Love: Retro Logo’s 2025 Pride Collection
- LonGBoaT Wakefield
- Jun 10
- 2 min read

At LonGBoaT Wakefield, we’re all about building a vibrant, inclusive, and welcoming LGBTQ+ community right here in West Yorkshire. That’s why we’re beyond excited to announce our 2025 Pride collaboration with John, the creative mind behind Retro Logo.
Together, we’ve crafted a collection that blends Retro Logo’s signature vintage railway style with bold Pride spirit—and even better, Every purchase supports our mission.
Pride with Purpose: Why This Means So Much
This isn’t just another merch drop. It’s a love letter to our community, identity, and progress. When John approached us with the idea to co-create a Pride line that would give back, we knew it was something special. Every item in the collection helps raise awareness and funds for LonGBoaT Wakefield’s work—whether it’s supporting LGBTQ+ spaces, amplifying queer voices, or transforming Wakefield Kirkgate Railway Station into a true symbol of inclusion and history.
The Collection: Where Retro Vibes Meet Pride Energy
We’re PROUD (pun fully intended!) to share the “All Routes Lead to Love” collection—a perfect fusion of Retro Logo’s nostalgic charm with a fresh, proud message. These aren’t just beautiful items—they're conversation starters and community builders.
What’s in the line-up?
Water Bottles (£2.50 donated per sale)
Tote Bags (£2.00 donated)
Stationery Tins (£2.00 donated)
Dog Bandanas (£1.50 donated)
Luggage Tags (£1.50 donated)
Bottle Carriers (£1.50 donated)
Coasters (£1.00 donated)
These are just a fraction of what could be yours whilst helping LonGBoaT and LGBTQ+. Each purchase helps support our ongoing work and brings visibility to LGBTQ+ lives and stories in Wakefield and beyond.
Working with John: A Shared Vision for Impact
John, and his commitment to using art as a vehicle for activism has made this collaboration feel more like a shared mission than a project.
This collection exists because of shared values and the belief that love belongs at every stop, on every route, for every person.
How You Can Help
Want to celebrate Pride and give back at the same time?
You’re in the right place.
Your purchase helps us continue transforming Wakefield into a place where LGBTQ+ people feel seen, supported, and safe. Every item helps fund real, grassroots change—and we’re so grateful for your support:
Grab your favourites today at retrologo.co.uk/pride
Thank you, John, and thank you to every one of you who continues to ride this train with us. All routes really do lead to love, especially when we ride together.
With pride and thanks: The LonGBoaT Wakefield Team
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